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Amateur photos on your dental website.

Most website developers focus on design alone, forgetting the real business objectives behind every dental website (in your case, establishing your practice image and attracting new patients). Although an online presence must be attractive, a dental website is still a means to an end, not an end itself. Dental websites must be designed to load quickly, welcome dental instrument users, convince them to stay on the site, and ultimately lead them to a final action (to call to book an appointment). "Conversion" is the process of converting a website visitor into a potential new patient. Nothing will make a potential patient question your professionalism more than amateur photos on your dental website. Many dental websites cut corners in this respect. As a first-impression tool, a website must put your best foot forward, and photos of your practice or staff must be professionally photographed and digitally enhanced for maximum impact. Alternately, the use of professional lifestyle photos also serve to create an emotional connection with prospects, increasing the likelihood that they will click dental tools or call your office.No one likes websites that feel like they are trying to sell you something without giving back anything in return. Dental websites have a great opportunity to offer non-biased information about dental procedures and overall oral health, but many appear as a very one-sided sales pitch.